April 13, 2021
Roku April 13 unveiled the all-new Roku Express 4K+ ($39.99), which offers 4K streaming and the Roku Voice Remote Pro ($29.99), which features a rechargeable battery, lost remote finder and voice controls for users looking to upgrade their streaming experience.
The Roku Express 4K is a Walmart exclusive in the United States and features a basic Roku remote for just $35. This model will also be available in Canada, Mexico and the U.K. in the coming weeks.
The Express 4K+ features Roku OS 10, which introduces a variety of new features getting users to content faster, improving network and input configurations, offering new ways to customize the experience and performance enhancements.
“The new Roku Express 4K+ is a huge value in 4K streaming as 4K has become a benchmark in technology and entertainment,” Mark Ely, VP of retail product strategy at Roku, said in a statement. “The Roku Voice Remote Pro is delivering on major consumer pain points with rechargeability and the voice activated lost remote finder. We believe consumers are going to be impressed with the quality they can get from Roku at these price points.”
Roku also launched an updated Streambar Pro ($179.99), billing it as an evolution of the Roku Smart Soundbar. It features two-in-one 4K streaming and cinematic sound and includes a Roku Voice Remote with personal shortcut buttons and private listening, Roku headphones and the new Virtual Surround feature.
The subscription streaming video market co-founder (with Netflix) is also offering a 30-day free trial of AMC+ on FAST platform The Roku Channel through July 2. The service costs $8.99 monthly after the free trial.