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Roku Bowing $15 Streaming Device, Special HBO Max, Redbox Pricing for Black Friday

Roku is rolling several promotions and pricing for the upcoming post-Thanksgiving Black Friday retail event.

The subscription streaming video market co-founder Nov. 15 announced that the $15 Roku LE streaming player will be available exclusively at Walmart for Black Friday while supplies last. The Roku LE streaming player will be available online at Walmart.com on Nov. 24 and in-store on Nov. 26, while supplies last.

Roku is also taking $20 off the 4K Roku streaming stick ($49.99 MSRP); $15 off the Roku Premiere ($34.99 MSRP), $15 off the Roku Streaming Stick+ ($44.99 MSRP), and $50 off the Roku Streambar ($129.99 MSRP), available online and in-store across major retailers nationwide.

For a limited time, Roku is offering promotional 99-cents subscriptions (for the first two months) to more than 20 third-party platforms, including AMC+, Epix, Showtime and Starz. The special pricing is redeemable through The Roku Channel beginning Nov. 20 until Nov. 30, 2021.

In addition, new HBO Max subscribers will be eligible for a 30-day free trial when they purchase and activate a new Roku streaming device before Jan. 14, 2022.

Roku is also offering a $5 Redbox offer on all Roku players sold at Walmart, including the Roku LE. Consumers can redeem a special code by downloading the Redbox app via their Roku player and the credit is immediately available to use towards movie rentals.

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