Black Friday: Roku Announces Limited-Edition $17 Streaming Player; 99-Cent SVOD Subscriptions

Roku is taking a machete to its streaming media device prices and third-party SVOD fees for Black Friday.

The SVOD co-pioneer Nov. 17 announced that the limited-edition Roku SE streaming player ($17) will be available exclusively at Walmart for Black Friday (Nov. 27) while supplies last. Additionally, Roku is offering extensive discounts on its player lineup with $20 off the Roku Streaming Stick+ ($49.99 MSRP), $30 off the Roku Streambar ($129.99 MSRP) and Roku Ultra ($99.99 MSRP), plus $15 off the Roku Premiere ($39.99 MSRP) at major retailers from Nov. 20 through Nov. 30.

For a limited time, Roku customers can explore promotional offers from more than 30 premium subscription partners on The Roku Channel, including Showtime and Starz, among others. New subscribers can enjoy select premium subscriptions for 99 cents for the first two months. The offers are redeemable through The Roku Channel from Nov. 26 until Nov. 30, 2020. Remaining Black Friday offers will be available to new subscribers for up to 55% off the first three months and redeemable on The Roku Channel from Nov. 26 until Dec. 4, 2020.

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