Robert Rodriguez’s El Rey Network Heading to Xumo

Cinedigm Jan. 18 announced that the El Rey Network, co-founded by director Robert Rodriguez (From Dusk Till Dawn, Sin City, Spy Kids), has launched on Comcast-owned Xumo as both a FAST (free ad-supporting streaming TV) and ad-supported VOD channel.

El Rey Network joins Xumo’s catalog of more than 200 channels across 12 genres and streamed across smart TVs, the web, mobile and set-top devices. The English-language network includes content curated by Rodriguez and his artistic collective’s vision to create a destination that more fully represents the changing face of America.

Other features include the director’s conversations with creatives like John Carpenter and Quentin Tarantino in “The Director’s Chair”; “Rebel Without a Crew: The Series,” in which filmmakers set out to make their first feature under Rodriguez’s guidance.

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“Lucha Underground” introduces U.S. audiences to the high-flying, explosive moves of lucha libre, an ancient combat tradition as good and evil wage war in a gritty battleground called “The Temple.” Japanese filmmaker Takashi Miike’s Yakuza’s Dead or Alive and Dead or Alive 2; blaxploitation film The Final Comedown, starring Billy Dee Williams; and late director Wes Craven’s horror films The Hills Have Eyes and The Hills Have Eyes 2.

“Robert Rodriquez has inspired a whole generation of filmmakers,” Jennifer Soltesz, VP of business development and strategy at Cinedigm, said in a statement. “More than ever, representation matters, and, with this channel, Rodriguez has given a platform for Latinos to tell their stories and define themselves.”

Since embracing over-the-top video distribution, Cinedigm’s strategy remains to build a portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm’s streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel). 

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