RLJ’s Urban Movie Channel Gets Android App

Urban Movie Channel, RLJ Entertainment’s subscription video on demand service created for African American and urban audiences in North America, is now available via an Android app.

Consumers can download it a no cost in the Google Play store at The channel offers a seven-day free trial and is $6.99 a month or $59.99 a year thereafter. The new app allows subscribers to set their personal content preferences and features UMC All Access, a passport to view behind the scenes interviews, events and other exclusive entertainment content.

“We are very excited to announce UMC’s availability for download on Android devices,” said Traci Otey Blunt, President of UMC in a statement. “As part of our growth strategy, it is important that we reach our audience where they are, and our new Android app will allow us to bring our customers a greater user experience. We will now be able connect with more of the African American and urban audiences who want to access the compelling content we provide for their specific viewing interests.”

In 2017, UMC premiered several new original series including lifestyle and travel series “World Wide Nate: African Adventures,” hosted by travel vlogger Nathan Fluellen; soap opera dramedy “The Rich and the Ruthless,” from Emmy nominated actress Victoria Rowell; and variety clip series “Lawd Have Mercy,” hosted by Flex Alexander and Buddy Lewis. Other notable premieres in 2017 include workplace comedy series “Hard Medicine”; romantic comedy “No Regrets,” starring Brian White and Monica Calhoun; several titles from acclaimed director Ava DuVernay’s ARRAY Releasing entity, including election night drama Big Words and critically acclaimed BP oil spill documentary Vanishing Pearls; and season one of WE tv’s “Braxton Family Values.”

“It’s exciting to partner with a forward-thinking brand like UMC to bring its mobile application experience vision to life,” said Alan S. Knitowski, the company’s CEO and co-founder Phunware Inc., which developed the app. “As the entertainment landscape continues to fragment and move away from traditional content delivery models, it’s critical to meet viewers where they are — which is increasingly on mobile. We’re proud to support UMC on this journey and look forward to our continued partnership.”

Created by Robert L. Johnson, chairman of RLJ Entertainment and founder of Black Entertainment Television (BET), Urban Movie Channel is the first subscription streaming service created for African American and urban audiences in North America that features quality urban content and showcases feature films, documentaries, original series, stand-up comedy, and other exclusive content, according to RLJ. The channel is available on iOS, Apple TV, Amazon Channels, Roku, Amazon Fire TV and Fire TV Stick.