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Research: U.S. OTT Access Revenue Grew 37% to $39.4B in 2021

Convergence Research estimates U.S. OTT access revenue grew 37% to $39.4 billion in 2021 and forecasts $51 billion for 2022 and $69 billion for 2024.

That’s based on more than 75 OTT services (more than 50 providers) — led by Netflix, Disney/Hulu, Amazon and Warner Bros. Discovery — analyzed in its 2022 Couch Potato Reports.

The firm forecasts 2022-24 annual U.S. OTT household penetration, subscriptions per household, and net OTT subscriptions added will each progressively see more moderate growth. Convergence forecasts 80 million additional U.S. subscriptions in 2022 and 50 million in 2024.

Convergence estimates 2021 U.S. cable, satellite, telco TV access revenue declined 4% to $91 billion and forecasts a decline of 6% to $85.5 billion in 2022 (hence ARPU should grow 3.5%), with higher revenue declines in 2023 and 2024. The firm estimates 2021 saw a decline of 6.5 million U.S. TV subscribers, 2020 a decline of 6.5 million, and forecasts a decline of 7 million TV subs in 2022 and 7.2 million in 2024. In its U.S. Cord Cutter/Never Household Model, as of year-end 2021, Convergence estimates 47% of U.S. households did not have a TV subscription with a cable, satellite, or telco TV access provider, up from 42% at the end of 2020. The firm projects that figure will rise to 53% by the end of 2022 and 64% by the end of 2024. 

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Convergence estimates 3.715 million U.S. residential broadband subscribers were added in 2021 (down from 5.1 million in 2020) and revenue grew 10% to $79.6 billion, and forecasts 4.3 million residential broadband subscriber additions in 2022 and 7% revenue growth to $85.5 billion. While cable dominates residential broadband and continues to add the largest share of residential broadband subs, telco and fixed-wireless sub additions continue to improve, according to the firm.

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