February 28, 2019
Netflix could be losing potential revenue of at least $2.3 billion a year (or $192 million a month at the base subscription price) because an estimated 24 million users mooch off of others’ accounts.
That’s according to a new survey of more than 1,000 conducted by Cordcutting.com.
At base subscription prices, Amazon Prime Video is losing at least $540 million a year (or $45 million a month) from 5 million moochers and Hulu at least $480 million a year (or $40 million a month) from 5 million sharers, according to the study.
Still, more than half of Netflix moochers (59.3%) would pay for the service if they lost free access, while 27.6% of Amazon moochers would pay and 37.8% of Hulu moochers would pay if they lost access.
A parent is the top source for moochers of Netflix and Amazon, while a “significant other” is the top source for Hulu.