Research: Content Variety, Ease of Discovery and Original Programming Key in OTT

The top three reasons why consumers would recommend their OTT service are content variety, ease of content discovery and good original programming, according to research from Parks Associates.

“For consumers, video services are all about the content and experience,” Brett Sappingston, senior research director and principal analyst at Parks Associates, said in a statement. “While pricing does matter, people are ultimately looking for something to watch. So, having a compelling library with unique content is critical. Services that can quickly surface desired content will maximize viewing time and continue to prove their value to users.”

Other considerations in OTT recommendation were if the service has the genres desired or regularly adds new programs.

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Parks Associates: Top Reasons for OTT Service Recommendation

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