Research: 71% of U.S. Broadband Households Own a Connected Entertainment Device

Nearly three-fourths of U.S. households (71%) own a connected entertainment device, according to new research from Parks Associates.

The research firm’s white paper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, sponsored by Calix, also found that among consumers who own either a connected entertainment or smart home device, more than 60% have more than one.

“The average U.S. broadband household owns more than ten IoT devices, crossing entertainment, smart home and health use cases,” said Parks VP Denise Ernst in a statement. “These trends, combined with innovations in cloud technologies and service provision, create real opportunities for service providers to enter the smart home space with offerings that provide flexible support options and protections for a household’s data and privacy.”

The whitepaper details consumers’ concerns with data privacy and security, as well as their needs and demands for support services. Additional findings in the report were that 26% of U.S. broadband households own at least one device from a list of common smart home devices and that approximately one-third of connected entertainment device owners and one-half of smart home device owners who set up their devices themselves experience problems.

“In today’s connected lifestyle, consumers value flexibility in their choices,” Ernst said. “A service provider’s ability to address consumers’ problems in the method they prefer is a distinct advantage, particularly in today’s IoT environment.”

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