Report: Warner’s Tsujihara Still Keen on Premium VOD

Warner Bros. Entertainment Chairman and CEO Kevin Tsujihara again pushed the idea of early home access for consumers that want theatrical movies sooner — oft termed premium VOD.

“Clearly we want the theatrical experience to continue and to maintain that incredible social experience,” he told the Los Angeles Times Feb. 27, noting that Crazy Rich Asians “got into the zeitgeist,” which is “very difficult to do on a streaming service.”

But he said that early home access is part of the evolution of content delivery.

“If consumers want to be able to experience it in the home sooner, then they should have that option as well,” he said. “That’s where we’d like to see the movie business go.”

As far as the new direct-to-consumer streaming service coming from parent company AT&T, Tsujihara told the Times that the studio’s content will go to that platform as well as linear, current customers.

“It’s about finding the right platform for the content,” he told the Times. “Some will go to HBO, some will go to Turner, some will go to Netflix, and other streaming platforms, and some will go to the direct-to-consumer platform.”

He also commented on the promise of 5G.

“It actually could have a significant impact on our ability to deliver content,” he told the Times.

He said 5G would “turbocharge” the ability to deliver VR and AR experiences.

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