Report: Walmart to Bow $98 Yearly Subscription Service in July

Walmart in July will launch a $98 yearly subscription service to compete with Amazon Prime, according to a report from Recode.

The service will be called Walmart+.

In addition to same-day grocery delivery, fuel discounts and other offerings, the service is expected to include some sort of video entertainment content, though details are not clear, according to the report.

Walmart in April sold its video service Vudu.com to Fandango for an undisclosed amount, and reports citing internal sources had indicated that the big box retailer didn’t consider the VOD service a core business.

Amazon Prime subscriptions are $119 per year and, in addition to free shipping, offer access to streaming and transactional entertainment.

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