March 7, 2022
After a sluggish start, consumer adoption of subscription streaming VOD in Latin America is proliferating. Revenue from SVOD for 19 Latin American countries will double from around $7 billion to $14 billion by 2027. This growth comes despite the poor economic situations in most countries.
Driving the surge are seven U.S.-based platforms — Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and HBO Max, which will account for 90% of the region’s 145 million paying SVOD subscriptions by end-2027.
“Latin America is usually the first stop in international expansion for the U.S.-based SVOD platforms,” Simon Murray, principal analyst at Digital TV Research, said in a statement. “How platforms adapt in the region acts as a template for further global expansion.”