May 18, 2022
U.S. consumers are projected to spend about 8 hours and 14 minutes daily consuming digital media in 2022, up about 14 minutes (1.9%) from 2021, according to new data from eMarketer. The research firm said the gain is less than during the pandemic when housebound consumers worked from home using laptops and tablets, in addition to consuming entertainment.
The report found that increases in digital media consumption are driven by internet-connected devices such as smart TVs and video game consoles. In 2020 during the pandemic, use of internet-connected devices mushroomed 35.4% to 1 hour and 35 minutes per user. U.S. consumers are projected to spend 1 hour and 47 minutes internet-connected devices this year.
On the flipside, with the pandemic waning, use of desktops and laptops in the home will decline, with the typical user spending six minutes less in 2022 than they did in 2020. The eMarketer report also found that tablet usage will give way to increases in smartphone and smart TV use.
The report’s author, Sara Lebow, contends that digital distribution will account for an increasing share of time spent with media, totaling 8 hours and 28 minutes in 2024, or 64.9% of time spent with media.
“Digital’s growth is driven by increasing time spent with smartphones and other connected devices, which are making up for losses in the desktop/laptop and tablet categories,” Lebow wrote.