May 10, 2021
Spurred in part by a pandemic, global streaming video subscriptions are projected to reach 1.5 billion through 2026, according to new data from Digital TV Research. The London-based firm attributed the rise in part to 201 million SVOD subscriptions added in 2020 when increasing numbers of consumers worldwide were quarantined in their homes due to COVID-19. In addition, the report finds that the average consumer will pay for 2.14 SVOD subscriptions by 2026 — up from 1.74 subscriptions in 2020.
“There will be 700 million SVOD subscribers by 2026; up by 35% from 518 million at end of 2020,” analyst Simon Murray said in a statement. “The 2026 total represents 39% of TV households, increasing from 30% in 2020.”
Overall, Digital TV Research contends that SVOD membership across 138 countries will increase by 591 million through 2026 to reach 1.495 million, up 65% from 2020.
The report suggests China and the U.S. will combine for 48% of global SVOD subs by 2026, down from 59% in 2020 — with the U.S. usurping China as the main SVOD subscription country. Yet with the U.S. a maturing SVOD market, subscriber growth in other countries is skyrocketing. India will nearly triple subscriptions through 2026 to 155 million, accounting for 10% of the global total.