June 16, 2022
While the video game industry continues to see sequential monthly sales declines, a new study contends that “Star Wars”-based video games are the most popular in America, with seven states recording major increases in online searches for the franchise.
The study, conducted by online gaming platform Yahtzee Craze, analyzed Google Trends to discover the top trending titles that appear alongside searches for “video games” to discover which ones gamers have been Googling more than any other in each state.
“Star Wars” games trended the most in Nebraska, New Hampshire, New Mexico, North Dakota and West Virginia, as well as Colorado, where the top search was for the series “Star Wars: Jedi” and in Massachusetts, where the most-searched title included “Lego Star Wars.”
The second most-popular game franchise is Nintendo’s “Super Mario Bros.,” ranking tops in Alabama, Delaware, Nevada, Texas and Wyoming. Specifically, the “Mario Bros.” brand trended high in Alabama and Texas, while “Super Mario Bros.” was tops in Nevada and Wyoming. The Japanese franchise made its debut in 1983 with Mario Bros. (a spinoff of 1981’s Donkey Kong), and is still one of the most-played video games in the world.
“Pokémon” trended highly in four states, including Alaska, Hawaii, Montana and Rhode Island, while Marvel’s “Spider-Man” trended tops in Connecticut, Illinois, Oregon and Pennsylvania.
Further down the list: “Resident Evil” trended tops in three states, Louisiana, Oklahoma and Washington, while the venerable shooter franchise, “Call of Duty,” topped search in New York, South Carolina and Wisconsin.
“Video games have never been more popular, and this data reveals that there is an impressively broad range of titles that Americans are keen to play,” Yahtzee said in a statement. “Overall, it’s very encouraging for the video game industry, and great for fans who have such a wide range of popular titles to choose from.
Trending video games franchises in each state by game
|Game franchises||Number of states|
|Pokémon, Spider Man||4|
|Resident Evil, Call of Duty||3|
|Warhammer 40,000, The Last of Us, Halo, Madden NFL, FIFA||2|
|Red Dead, Among Us, The Elder Scrolls, New World, GTA, Sonic the Hedgehog, Uncharted, Battlefield, The Witcher, Far Cry, Batman, LEGO, Assassin’s Creed||1|