April 5, 2021
Thanks to the pandemic and home confinement, 2020 was the year of the streaming video — with video uploads in both marketing and entertainment skyrocketing 80% from 2019, according to new data from Wistia. The research firm analyzed more than 44 million videos uploaded from 2016 to 2020 across more than 500,000 registered users.
Though video volume is up across the board, long-form videos stole the spotlight in 2020 from a growth perspective. The number of videos in the 30 minute to 60 minute category grew 140% compared with 2019, and 446% compared with 2016. Wistia contends longer-form content is becoming a more popular option for businesses as more companies embrace video series and other long-form video content to entice consumers and viewers.
Since 2016, time spent watching videos increased from 3.5 billion minutes to 12.2 billion minutes (or 23,211 years) — a 249% increase. This increase is mostly attributed to a dramatic increase in video consumption at the onset of the pandemic. Indeed, the report found an 85% increase in minutes watched in 2020.
“There was once a time when video marketing may have fallen under the ‘nice-to-have’ category for most marketers,” read the report. “But if we look at the past five years as an indication of where we’re heading, video will continue to be considered an essential tool. The global pandemic only accelerated video content creation, so we predict that companies will continue to leverage these tools to grow their businesses.”