Erik Gruenwedel
April 6, 2021
Pluto TV, the free ad-supported TV streaming service (FAST) owned and operated by ViacomCBS, is set to increase 2021 revenue nearly 78% to $786.7 million, according to new data from eMarketer. The research firm contends the platform will surpass $1 billion in revenue by 2022 — underscoring the rise in popularity of streaming media for marketers.
Citing third-party survey research, the report suggests 42% of ad buyers will use streaming video for the first time this year, with another 56% continuing the practice — which includes online and linear TV distributors. Indeed, the report found that a majority (60%) of AVOD/FAST ad revenue will come from linear TV, followed by digital display (37%) and other sources.
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