News
Erik Gruenwedel
April 6, 2021
Pluto TV, the free ad-supported TV streaming service (FAST) owned and operated by ViacomCBS, is set to increase 2021 revenue nearly 78% to $786.7 million, according to new data from eMarketer. The research firm contends the platform will surpass $1 billion in revenue by 2022 — underscoring the rise in popularity of streaming media for marketers.
Citing third-party survey research, the report suggests 42% of ad buyers will use streaming video for the first time this year, with another 56% continuing the practice — which includes online and linear TV distributors. Indeed, the report found that a majority (60%) of AVOD/FAST ad revenue will come from linear TV, followed by digital display (37%) and other sources.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
Related Posts
Pluto TV Tops 100 ChannelsViacomCBS's ad-supported VOD platform, Pluto TV, has reached 101 channels with the addition of reality show "Secret Dealers" and "Crime Investigation Australia." "Dealers" showcases homeowners faced with the decision whether to sell or keep their family heirlooms. "Crime Investigation Australia"…
Pluto TV Adds Discovery ContentAd-supported online TV platform Pluto TV has inked a non-exclusive licensing deal with Discovery for channels such as Discovery Channel, HGTV and Food Network, Animal Planet, ID, Discovery Life, Science Channel, and TLC, among others. “Discovery is a renowned leader with…
Pluto TV Going to SpainViacomCBS Networks International announced it would begin offering ad-supported VOD platform Pluto TV in Spain at the end of the month. The service, which ViacomCBS acquired in 2019 for $340 million, offers 40 curated Spanish-language channels across multiple genres, including…
Disney, Amazon in Dispute Over Fire TV App Ad RevenueAmazon is much more than an e-commerce behemoth. The Seattle-based company is a major distributor of third-party streaming video services and proprietary content — the former through Amazon Channels. So when Disney partnered with Amazon to distribute its media apps…
