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Report: Peacock Adding Major League Baseball to Streaming Platform

NBCUniversal’s streaming platform Peacock is reportedly getting exclusive access to select Major League Baseball games as part of a new $30 million two-year licensing agreement. The Monday and Wednesday Night games were made available after Disney-owned ESPN (and ESPN+) elected not to pick them up.

Peacock’s deal follows on the heels of MLB’s seven-year, $595 million streaming agreement with Apple TV+ for two Friday Night games, or about 50 games total.

Peacock, along with Paramount+, HBO Max, Amazon Prime Video and Apple TV+, has not shied away from live sports, with the SVOD/AVOD hybrid platform live streaming the 2022 Beijing Winter Olympics and Super Bowl LVI. Market leader Netflix heretofore has not expressed interest in live sports, opting instead for reality-based series on Formula 1 auto racing, and reportedly soon European professional bike racing, including the Tour de France.

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MLB’s new $1.96 billion TV agreement, which is 26% more than the previous deal, is at the center of the current contract dispute between the league’s 30 clubs and the players’ union.

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