Report: North American OTT Revenue to Reach $94 Billion by 2026

Over-the-top TV episode and movie revenue in U.S. and Canada will reach $94 billion in 2026; nearly twice as much as the $49 billion in 2020, according to new data from Digital TV Research. The United States — the world’s most mature OTT video market — will increase by $42 billion to $88 billion. Canada will double to $5.4 billion from $2.7 billion.

Among major OTT providers, Netflix ended 2020 with 73.9 million North American subscribers, including an estimated 16.7 million in Canada. Hulu ended 2020 with 35.4 million subs, while Disney+ totaled 94.9 million, of which 30% alone originate from India. ESPN+ tallied 12.1 million subs. CBS All Access (soon Paramount+) and Showtime OTT combined for 19.2 million, while HBO Max and Peacock totaled 17.2 million and 33 million, respectively. Amazon Prime Video ended 2019 with a reported 53.3 million subs.

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“SVOD and AVOD revenue will each increase by $22 billion between 2020 and 2026,” analyst Simon Murray said in a statement. “AVOD revenue will triple to $33 billion. SVOD will remain the main revenue source, supplying $54 billion by 2026.”

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