News
Erik Gruenwedel
April 8, 2022
Netflix may not have any interest in live sports, but streaming episodic sports-themed content is apparently in the SVOD behemoth’s wheelhouse.
Media reports say Netflix and “Formula One: Drive to Survive” producer Box to Box have been in discussions with the National Football League regarding a possible series that would emulate the streamer’s successful auto racing reality show, as well as Michael Jordan miniseries, “The Last Dance,” which originally aired on ESPN.
“Drive to Survive” reportedly helped drive viewership interest in F1 up 13% to more than 70 million in 2021. The sport’s social media platform grew 40% to more than 49 million.
While details about any possible partnership have not been disclosed, the streamer is also working on reality-based series about the PGA Tour, professional tennis and Tour de France bicycle race. Netflix, which ended 2021 with almost 222 million subscribers worldwide, will report first-quarter fiscal results (ended March31) on April 19.
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