Report: Netflix Lower Pricing Would Target Mobile Users

Netflix generated significant media attention after CEO Reed Hastings told Bloomberg the SVOD behemoth was testing lower-priced subscriptions in select markets, including Asia.

An updated report from TechCrunch reveals the lower-priced plans would be limited to mobile users — a demo that represents less than 30% of Netflix total subscribers.

A Netflix representative confirmed the existence of ongoing tests in Malaysia, which include slashing the basic mobile-only plan price to $4 (RM17) from $7.90 (RM33).

Meanwhile, Hastings separately told an Indian website the service had no plans to reduce conventional (TV subscription) pricing in India or anywhere else.

Netflix is investing heavily in original Indian programming, including the recent launch of Mumbai mob drama, “Sacred Games,” the service’s first original content in India.

“‘Sacred Games’ was a great Indian story,” Ted Sarandos, chief content officer at Netflix, told “It wasn’t something we tried to make for the world, we made it for India and believed if it did well, it would travel. It was a reinforcement of that belief more than anything else.”

The platform is planning 11 feature-length movies and 11 streaming series in India in 2019.



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