Report: Netflix Captured 62.6% of Global Demand for Originals in Q2

Netflix’s original series commanded more audience demand in the second quarter of 2019 than originals of any other streaming platform in the world, according to Parrot Analytics’ second quarter Global TV Demand Report.

With 62.6% of global demand for digital original series, Netflix is the leader. Still, its global market share was down 3.1% from its Q1 result of 64.6% and down 9% from its 2018 71% full-year result.

Parrot Analytics, the leading television data analytics firm focused on gauging trends and demand for content around the world, examined the demand share for global SVOD platforms, digital original series popularity, and the market-specific genre demand shares in Q2 2019 in its Q2 Global Television Demand Report. The report features market-specific analyses including the United States, Canada, Brazil, Germany, Switzerland, South Korea, Indonesia, Taiwan, Saudi Arabia and the United Arab Emirates.

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“With Netflix taking the lion’s share of global demand for its original series, it’s not surprising that in the second quarter of this year the service continues to lead in the drama genre for most markets,” commented Samuel Stadler, VP of marketing, Parrot Analytics, in a statement. “’Lucifer’ has come out on top in six markets examined and ‘Stranger Things’ was the most in-demand digital original in the U.S. and South Korea for Q2. We expect ‘Stranger Things’ will have a sizable impact on overall platform demand for Netflix in the U.S. and other key markets in the third quarter.”

Sci-fi dramas were the most in-demand in half of the markets analyzed, while superhero, crime dramas and comedy dramas also showed increased demand, respectively, across all 10 markets, according to the report. In the popular action/adventure genre category, DC Universe originals beat out Netflix originals in demand share in the U.S., Canada, Brazil and Taiwan.

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