August 28, 2018
New consumer research from Leichtman Research Group finds that 69% of all U.S. households have a subscription video-on-demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 52% in 2015.
Among those that have an SVOD service, 63% have more than one of these services – up from 38% in 2015. Overall, 43% of U.S. households now have more than one SVOD service, an increase from 20% in 2015.
“More than two-thirds of all U.S. households now have at least one SVOD service, including those sharing services with others outside their household,” Bruce Leichtman, president of LRG, said in a statement. “Overall, 43% of households now have more than one SVOD service, and 33% of all adults use more than one SVOD service monthly, an increase from 15% in 2015.”
Other survey findings include that 30% of adults stream an SVOD service daily – compared to 29% in 2017, and 16% in 2015.
More than 52% of ages 18-34 stream an SVOD service daily – compared to 31% of ages 35-54, and 11% of ages 55+.
About 28% of Netflix subscribers share their membership with others outside their household – compared to 22% with Hulu, and 10% with Amazon Prime Video.
More than 53% of TV households get both a pay-TV service and an SVOD service, 25% only get a pay-TV service, 16% only get an SVOD service, and 6% get neither pay-TV nor SVOD.
Finally, 46% of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders) daily – up from 41% in 2016, and 27% in 2013.
The data is based on a survey of 1,153 households nationwide.