January 18, 2021
NBCUniversal’s upstart hybrid subscription streaming video service, Peacock, is projected to surpass 52 million paid/free members by 2024 since its mid-July launch last year. The service disclosed it had 26 million subs in December.
The tally, according to new data from Wall Street firm Macquarie, suggests Comcast’s first branded SVOD/AVOD platform generated $296 million in revenue last year. Peacock features a free ad-supported access to 13,000 hours of content option; a $4.99 monthly option with limited ads; and a $9.99 monthly ad-free plan with 20,000 hours of content. Revenue is projected to reach $604 million in 2021, $1.96 billion by 2024.
Peacock, which is available on the Roku platform, is not currently offered to Amazon Fire TV’s 50 million members or on Samsung’s online TV platform due to ongoing carriage disagreements. Rival streaming platform Discovery+ just launched on both Roku and Amazon, while HBO Max finally secured access to the two streaming gateways after bowing last year without access.
Peacock last week announced the launch of “LIT Entertainment News” channel, a 24-hour celebrity news offering that will be exclusive for a month before being licensed to other platforms domestically and abroad.