January 4, 2021
The nation’s most-hyped theatrical release, Wonder Woman 1984, was streamed by 3.03 million U.S. households through the end of the year, according to new data from Samba TV. WarnerMedia released the DC superhero movie starring Gal Gadot, Chris Pine and Kristen Wiig on Christmas Day in theaters and on the HBO Max SVOD service.
Samba tracks viewer recommend program data — called Automatic Content Recognition — from more than 13.5 million smart TVs in the United States.
The company said about 250,000 homes tuned in each of the last three nights of the year, with female streamers over-indexing about 2% when compared to the overall. Asian households increased by 16%, Hispanic (+14%), and African American (+4%), as did households making more than $100,000, residents aged 25-54, and under 20 years old. Viewership remained strongest in Seattle (+72%), San Francisco (+67%), and Portland (+41%).
Meanwhile, Disney/Pixar Animation’s Soul continued its mastery over WW84 with 3.8 million domestic households streaming the movie on Disney+ in its opening week (Dec. 25-31), while nearly 487,000 U.K. households watched it. The peak in both countries was on Dec. 26 when just over 1 million and 136,000 watched it, respectively.
In the U.S., households with incomes under $75,000 over-indexed, as did homes with streamers under 45 years old. Households with a female increased streaming by 5%, followed by black households (+7%), and Hispanic (+15%). Of the top 25 markets, the most over-indexing were Portland (+20%), Los Angeles (+19%), and Seattle (+13%).
Finally, Samba said 109,000 U.K. households and 427,000 U.S. homes streamed the live-action Mulan remake from Christmas to New Year’s Eve (Dec. 24 through Dec. 31). The peak in the U.K. was on Dec. 26 with nearly 20,000 homes watching it that day, while in the U.S. the peak was on Dec. 25, with nearly 85,000 households streaming it that day.
Disney has not released data on how Mulan fared on its PVOD debut over the Labor Day weekend and through the end of 2020.
Samba reported that U.S. households with residents 44 years old and younger over-indexed as compared to the country overall. Black households increased 3%, while Hispanic homes increased 20%. Notably, Asian households under indexed by 12%. Of the Top 25 markets, St. Louis (+54%) and Orlando (+32%) over-indexed the most.