October 9, 2019
More teenagers in the United States are watching YouTube videos than Netflix content, according to a new survey from Wall Street investment firm Piper Jaffray.
The survey of 9,500 respondents found that 37% stream YouTube content compared to 35% who opt for Netflix.
In the previous Piper survey, 37% of respondents streamed Netflix compared to 32% for YouTube.
“Netflix lost the leading position, but we believe YouTube’s more varied content library is a significant driver,” analysts Michael Olson and Yung Kim wrote in a note. “Specifically, we note that, while YouTube does offer movies and other scripted content for a fee, the YouTube library includes music videos, video game streaming, DIY guides, social media influencer videos.”
That YouTube has supplanted Netflix as a preferred video service among teens shouldn’t be surprising considering the Google-owned platform has long been the No. 1 video platform globally.
Already three years ago, Google said 80% of users from 18 years old streamed YouTube, with mobile use topping broadcast and cable use combined.
“By 2025, half of viewers under the age of 32 will not subscribe to a pay-TV service,” Google wrote.
Notably, Amazon disclosed disclosed YouTube TV is now the 6th most popular Fire TV app followed by PlayStation Vue, Sling TV and AT&T TV Now.
And the No. 1 app? YouTube.
Interestingly, Piper Jaffray didn’t compare YouTube TV with Netflix. Google’s move into online TV has generated about 1 million paid subscribers, about half of Hulu with Live TV’s 2 million subs, according to Bloomberg.
Netflix ended the most-recent fiscal period with more than 60 million domestic subscribers and 151 million globally.