December 28, 2020
While Warner Bros. Pictures’ Wonder Woman 1984 has generated the majority of headlines since its Christmas Day simultaneous bow in theaters and on HBO Max, Disney/Pixar Animation’s Soul quietly pulled an upset.
The jazz music-themed title was streamed by 2.4 million Disney+ households in the U.S. over the holiday weekend — 200,000 more than streamed WW84 domestically on Max, according to new data from Samba TV.
Samba TV reportedly tracks viewer recommend program data — called Automatic Content Recognition — from more than 13.5 million smart TVs in the United States.
The Christmas weekend provided the first real test for how blockbuster movies might perform on streaming services when released in movie theaters at the same time. Disney’s Soul was pulled at the last minute from the theatrical slate and given as a freebie to 86.8 million Disney+ subscribers.
Samba said about 651,000 U.K. households streamed Soul, with the peak in both the U.S. and U.K. occurring on on Dec. 26, when just over 1 million households and 135,000 households streamed the movie, respectively.
By comparison, 2.2 million U.S. households streamed WW84 on Max, with viewership highest on Christmas (986,000) and progressively declining each day thereafter. The movie also generated $16.7 million at theaters, making WW84 the highest-grossing opening weekend theatrical release during the pandemic.
Meanwhile, Samba said Disney’s live-action Mulan was streamed by 62,000 U.K. households and 259,000 U.S. households through Dec, 27. The peak in the U.K. was on Dec. 26, with nearly 20,000 households watching it that day, while in the U.S. the peak was on Dec. 25, with nearly 85,000 households streaming it.