March 8, 2021
With an influx of new subscription streaming video services such as HBO Max, Disney+ and Paramount+ entering Latin America, the region will have 116 million SVOD subscriptions by 2026 — up from the 53 million at end of 2020, according to new data from Digital TV Research. Brazil will contribute 44 million to the 2026 total, followed by Mexico with 29 million.
Five U.S.-based platforms Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO Max will account for 90% of the region’s paying SVOD subscriptions by end-2026.
“There will be a wave of major SVOD platform launches in Latin America during 2021,” analyst Simon Murray said in a statement. “Paramount+ will start in March, followed by HBO Max and Star+ in June. Discovery+ is also expected expand in the region.”
Meanwhile, poorly-performing economies have hit Latin American pay-TV hard. The number of linear TV subs fell by 4 million in both 2019 and 2020. Venezuela dropped 2.4 million subs in 2020 alone, mainly due to DirecTV’s withdrawal from the market.
Across Latin America, the number of pay-TV subs peaked at 72.2 million in 2017. The total fell to 64.6 million by 2020. A small improvement is expected after 2023, with the 2026 total at 65.1 million subs.
“Brazil’s low point will be 2022, with only a small improvement expected from then,” Murray said. “The country peaked in 2014 with 19.6 million subscribers. We forecast 5.3 million fewer subscribers by 2026.”
Mexico has more pay-TV subscribers than Brazil despite having half as many TV households. Mexico has lost subscribers since its peak year of 2016, when it had 20.9 million. Mexico is not projected to cross the 20 million subscriber mark again until 2026.