July 15, 2020
With an entertainment industry on shutdown since mid-March due to the coronavirus pandemic, home entertainment has largely filled the void through subscription/ad-supported VOD, transactional VOD and packaged-media content.
A new online survey of 3,000 adults from June 25 to July 2 in the United Kingdom — the No. 2 home entertainment market worldwide — underscores the value of home entertainment to consumers, as well as their desire to return to movie theaters.
A whopping 90% of respondents said they access SVOD in the home for entertainment, with 4% opting for on-demand content and 3% live TV. Not surprisingly, 92% of respondents rely on Netflix, followed by Amazon Prime Video (72%). Disney+ trailed with 62% adoption, but 47% of respondents said they signed up for the service during the lockdown.
“Home entertainment has provided a lifeline for people during the lockdown — and still now, with many still spending much more time at home,” Chris Whittle, managing director at London-based pop culture marketing firm Experience 12, said in a statement.
Most sought after TV shows include:
- The Mandalorian: Season 2
- The Falcon and the Winter Soldier
- The Boys: Season 2
- The Great British Bake Off
- RuPaul’s Drag Race
- Adventure Time: Distant Lands
- Doom Patrol: Season 2
- Lovecraft Country
- Hanna: Season 2
“Netflix, Amazon Prime and now Disney+ are keeping the nation entertained and, while our research shows that Netflix retains the crown when it comes to the best content, it’s interesting to see that it’s actually output from Prime Video and Disney+, such as “The Mandalorian,” “The Falcon and the Winter Soldier” and “The Boys,” which are the most anticipated,” Whittle said.
At the same time, Brits seem eager to return to the movie theater. More than 66% of respondents said they would frequent the cinema within two months of their re-opening.
Most anticipated movies include:
- Wonder Woman 1984
- Bill & Ted Face the Music
- A Quiet Place Part II
- The King’s Man
- The Conjuring: The Devil Made Me Do It
- Monster Hunter
- The SpongeBob Movie: Sponge on the Run
“It’s clear to see that pop culture fans are keen to get back to the cinema as soon as they can,” Whittle said. “Superhero movies are, as ever, what fans are looking forward to the most. But what’s interesting is that – while 79% of our respondents claim to prefer Marvel over DC (21%) – the top two most anticipated movies come from the DC comic stable, namely Wonder Woman 1984 and Bill & Ted Face The Music.”