Report: High-Speed Internet Service Reaching Saturation Point in U.S. Homes

A chicken in every pot has been replaced with high-speed internet service.

New consumer research from Leichtman Research Group (based on a survey of 1,910 U.S. households) found that 90% of U.S. households get an internet service at home, compared to 84% in 2017, and 74% in 2007. Broadband (or high-speed internet, accounts for 99% of households with internet service, and 89% of all households get a broadband service — an increase from 82% in 2017, and 53% in 2007.

This study also found that 90% of households use a laptop or desktop computer, an increase from 85% in 2017. Of those that use a laptop or desktop computer at home, 96% have internet service. Indeed, the two consumer electronics devices are key to household internet service. Households without a laptop or desktop computer account for 58% of all home without internet service.

“The percentage of households getting an Internet service at home, including high-speed broadband, is higher than in any previous year,” analyst Bruce Leichtman said in a statement.

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The report also found that individuals ages 65 and older account for 34% of those who do not get an internet service at home. About 56% of broadband subscribers are very satisfied (8-10 on a 1-10 scale) with their internet service, while 6% are not satisfied.

Another 44% of broadband subscribers do not know the download speed of their service — compared with 60% in 2017. About 61% reporting internet speeds of greater than 100 Mbps are very satisfied with their service, compared with 41% with speeds less than 50 Mbps, and 57% that do not know their speed

About 40% of broadband households get a bundle of services from a single provider — compared to 64% in 2017, and 78% in 2012, and 59% of adults with household internet service watch video online daily — unchanged since 2020, but up from 43% in 2017, and 17% in 2012.

“Computer usage and knowledge remain the foundation for Internet services in the home,” Leichtman said.

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