October 1, 2018
Consumers continue to covet video entertainment in record numbers.
New data from Digital TV Research projects 1.877 billion combined global pay-TV, subscription streaming video subscribers by 2023 – up 505 million (37%) subs from 1.372 billion at the end of 2017. SVOD subs will more than double, but traditional pay-TV will add just 94 million subs.
“China is the brightest star by adding 171 million subscriptions during this period to take its total to 610 million,” Simon Murray, analyst at Digital TV Research, said in a statement.
Murray said China would expand pay-TV subs by 32 million to 375 million, but SVOD will skyrocket by 138 million to 235 million subs. India will add 49 million pay TV and SVOD subs to total 210 million in 2023.
In the United States, traditional pay-TV subs will fall by 10 million to 80 million. Multiple subscriptions per household will push the SVOD total from 132 million to 208 million. Combined pay-TV/SVOD subs will reach 289 million, up from 222 million at the end of 2017.
Overall, subscription revenue will increase by 11% ($25.2 billion) to $251 billion between 2017 and 2023. Traditional pay-TV revenue will drop by $18.5 billion to $183 billion. However, SVOD revenue will climb by $43.7 billion to $69 billion. SVOD’s share of the total will increase from 11% in 2017 to 27% in 2023.
The U.S. will remain the subscription revenue leader despite its total falling from $108 billion in 2017 to $105 billion in 2023. Pay-TV subscription revenue will drop by $20 billion, with SVOD additions not enough to make up the shortfall.
Digital TV Research said the figures are gross subscriptions. One household could have more than one subscription. For example, a household subscribing to pay satellite TV and Netflix would be counted as two subscriptions. Some homes pay for more than one SVOD platform.