October 23, 2020
New data from AtlasVPN suggests the Walt Disney Co.’s live-action remake of Mulan has become the most in-demand streamed movie in the world in October. The research firm, which took 100 of the most-popular movies on IMDb and cross-referenced them with Google Trends data from October, says the movie tops the charts in 53 out of 87 (61%) countries tracked across Europe, North and South America, Oceania, and Africa. Second on the list: Harry Potter and the Sorcerer’s Stone (2001) at 32% popularity.
Mulan made headlines over Labor Day weekend when it bypassed theatrical distribution for in-home premium VOD. Priced at $29.99, Disney+ subscribers (followed weeks later by general consumers) had the ability to own the live action reboot of the 1998 animated musical historical action adventure film.
After Mulan and Harry Potter, a slew of movies follow, including Hindi romantic comedy Ginny Weds Sunny (2020), Pulp Fiction (1994), The Godfather (1972), Once Upon a Time in Hollywood (2019) and Marvel Studios’ Avengers: Endgame (2019), ranks tops in India, Estonia and Albania, Israel and Japan, respectively.
In the United States, Halloween movies continue to dominate the streaming movie landscape, representing 50% of the most-popular titles in October.
Tim Burton’s classic Beetlejuice (1988) is the second-most popular movie in the U.S., reportedly favored by 37% of the 50 states. The states where Beetlejuice is trending include Alaska, Florida, Illinois, Indiana, Iowa, Maine, Michigan, Minnesota, Missouri, Nevada, New Hampshire, Louisiana, Oklahoma, Rhode Island, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
Mulan movie remains popular in the District of Columbia, Georgia, Mississippi, Montana and New York.
Notably, North Dakota, Delaware and Kansas preferred Hubie Halloween (2020), The Karate Kid (1984) and American Pie Presents: Girls’ Rules (2020), respectively.
Disney is expected to disclose Mulan fiscal data when it reports quarterly results on Nov. 5.