January 19, 2021
Disney+ original Marvel series “WandaVision” was streamed by 1.6 million households Jan. 15-18, according to new data from Samba TV, which tracks viewer recommend program data — called Automatic Content Recognition — from more than 13.5 million smart TVs s in the United States.
The series’ first two episodes, starring Paul Bettany and Elizabeth Olson, takes characters from the Marvel Cinematic Universe and was streamed by 1.1 million collective households. About 346,000 people watched the first episode but not second, and strangely about 75,000 households watched the second episode but not the first.
Total U.S. viewership for the two episodes, per Samba TV: Episode 1: 1.5 million households; episode 2: 1.2 million households. The show was a big draw among younger households, especially with people aged 35-44, as that age group over-indexed by +6% when compared with the U.S. viewers overall.
By comparison, Disney’s other big show, “The Mandalorian,” drew 1.04 million U.S. households for its season 2 premiere on Oct. 30., 2020. “WandaVision” drew 655,000 households on Jan. 15, the day it was added to Disney+.