March 31, 2020
New data from Roy Morgan reveals Disney+ is now Australia’s fourth most-popular subscription streaming video service four months after its launch, with 1.8 million subscribers.
The Aussie research company said Netflix remains the nation’s most-watched subscription television service, with 12.20 million residents having access to it, an increase of 942,000 on a year ago. It is followed by Foxtel on 4.85 million (-98,000) and Stan on 3.70 million (+1.09 million).
Disney+, which entered the Australian market in November 2019, is ahead of Amazon Prime Video on 1.48 million (+914,000) and YouTube Premium on 1.48 million (+244,000).
Roy Morgan CEO Michele Levine says that while Netflix is the clear leader in subscription television services, there is growing competition to secure the attention of Australian viewers.
“Since entering the Australian market in 2015, Netflix has reshaped how we watch television,” Levine said in a statement. “It created a product which allows users to make their own selection of uninterrupted television to watch whenever they want. Its success not only brought other players into the market, it forced commercial television to adapt by creating its own online streaming channels.
Levine said the COVID-19 pandemic, which has forced many Australians to self-isolate at home indefinitely, presents an unexpected opportunity for streaming services such as Disney+ to continue the momentum of customer growth in the months ahead.
The research firm said Netflix and Stan remain the most popular SVOD combination in Australia, with 3.44 million viewers having access to both services and closely followed by Netflix and Foxtel (3.14 million).
The report — based on online survey of 12,082 respondents over the age of 14 — found that 1.67 million Disney+ subs also have access to Netflix. This represents 93% of Disney+ viewership but only 14% of Netflix viewers.
Nearly 900,000 Aussies have access to both Disney+ and the locally owned Stan. This level of viewership is equal to half of all Disney+ viewers and represents nearly a quarter of Stan’s 3.7 million viewers. A far higher rate than for rival streaming service Netflix.
Significantly for traditional pay TV service Foxtel, only 11% of their viewers have signed up for Disney+, a lower rate than for either Netflix or Stan.