January 14, 2020
Consumer interest in Disney+ continued strong through the end of 2019, with subscription streaming video platform’s app downloaded more than 31 million times in the fourth quarter, according to new data from SensorTower.
The app downloads were more than double the total for the next closest app, TikTok. Disney+ was also the top app on the App Store in the U.S. It ended YouTube’s four-quarter run at No. 1. By comparison, Netflix had nearly 10 million app downloads in the quarter, including 6 million on the App Store and less than 4 million on Google Play.
An app download does not automatically translate into a paid subscription. Netflix, as a matter of new policy, no longer reveals free trial subscriptions.
According to the tracking firm, Disney+, which launched Nov. 12, 2019, had more than 12 million U.S. installs on Google Play. No app had surpassed 10 million U.S. downloads on Google Play in a quarter since Messenger in 2017.
Disney+ was the No. 9 app by worldwide downloads in Q4 2019. It achieved this despite launching well into the quarter.
The report suggests Disney+ grossed more than $50 million in its first 30 days, even with a seven-day free trial — ahead of SVOD rivals HBO Now and Showtime OTT. Disney+ reportedly earned more than HBO Now’s best month — the latter streaming the final season of “Game of Thrones”.
Worldwide, TikTok, the Chinese-owned social media/music platform, remains the most-popular app with nearly 220 million downloads. This represented a 24% increase over Q3 2019 and 6% growth from the previous-year period.
WhatsApp remained popular, leading four Facebook-owned apps in the top five. WhatsApp experienced a huge growth of 39% Q/Q in 4Q19, after decreased downloads in the previous four quarters.