March 15, 2021
New data from Digital TV Research found the Asia Pacific region will actually grow its pay-TV subscribers, expanding to 630 million by 2026, up from 609 million at end of 2020.
Driving growth in the region will be India, which will add 21 million subs, while China and India together will have nearly 500 million subs. Meanwhile, the number of TV households in the region will grow by 54 million to 979 million.
Driving the growth will be online TV, with IPTV subscribers overtaking cable in 2024. Online TV will add 51 million subs between 2020 and 2026 to take its total to 283 million. Digital and analog cable subscriptions will fall by 19 million and 13 million, respectively. The satellite TV sector will increase by 2 million subs to take the total to 83 million.
While online TV sub growth surges, analyst Simon Murray says linear pay-TV remains in decline.
“Six countries will lose pay-TV subs between 2020 and 2026,” Murray said in a statement. “Most will be developed countries, but China is also included. China will fall by 10 million subscribers. This is cord-cutting, but represents only a 3% decline to 318 million.”