March 10, 2021
Roku, along with Netflix, invented the subscription streaming video market more than a decade ago. Along the way, Roku streaming devices have led the market in unit sales. That trend reportedly changed in the fourth quarter (ended Dec. 31, 2020).
New data from Strategy Analytics found that Amazon Fire TV controlled 12.1% of the 109.1 million (13.2 million) streaming media devices sold in the period. Samsung Smart TVs and Sony PlayStation 5 followed with 11.9 million (10.9%) and 8.9 million (8.2%) units, respectively.
Meanwhile, Roku finished sixth in the quarter with 6.3 million (5.8%) units sold. Google Chromecast and Apple TV finished with 4.7 million (4.3%) and 4 million (4.3%) devices sold, respectively.
“[The fourth quarter] is always a strong period for home entertainment products, and, in spite of the pandemic 2020, didn’t disappoint,” David Watkins, director, TV streaming platforms, said in a statement. “Demand for connected TV devices remained strong throughout the holiday period as consumers in most major economies preferred to enjoy streaming video services on their big screens.”