Report: Amazon Prime Has 101 Million Members in the U.S.

Amazon reportedly has more than 101 million subscribers in the United States, suggesting that its Prime Video unit exceeds Netflix’s 57 million domestic subs by 77%.

As of Dec. 31, 2018, Consumer Intelligence Research Partners estimates that in the U.S., 62% of Amazon customers are Prime members. Based on this estimate, the Chicago-based research firm estimates that Amazon Prime has 101 million members nationwide.

Amazon last disclosed its Prime membership – which costs $113 annually and includes free two-day shipping, Prime Music, Audible audio books and Prime Video – in April at 100 million worldwide.

CIRP also said Prime members spend on average about $1,400 per year, compared to about $600 per year for non-Prime members.

“[Amazon] membership growth has slowed, but continued steadily in the holiday quarter. US membership grew 10% in the past year, slower than before, but still significant on a huge base and after years of rapid growth,” Josh Lowitz, co-founder of CIRP, said in a statement. “Membership doubled in three years, and almost quadrupled in five years, from 26 million members in December 2013.”

 

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