January 17, 2019
Amazon reportedly has more than 101 million subscribers in the United States, suggesting that its Prime Video unit exceeds Netflix’s 57 million domestic subs by 77%.
As of Dec. 31, 2018, Consumer Intelligence Research Partners estimates that in the U.S., 62% of Amazon customers are Prime members. Based on this estimate, the Chicago-based research firm estimates that Amazon Prime has 101 million members nationwide.
Amazon last disclosed its Prime membership – which costs $113 annually and includes free two-day shipping, Prime Music, Audible audio books and Prime Video – in April at 100 million worldwide.
CIRP also said Prime members spend on average about $1,400 per year, compared to about $600 per year for non-Prime members.
“[Amazon] membership growth has slowed, but continued steadily in the holiday quarter. US membership grew 10% in the past year, slower than before, but still significant on a huge base and after years of rapid growth,” Josh Lowitz, co-founder of CIRP, said in a statement. “Membership doubled in three years, and almost quadrupled in five years, from 26 million members in December 2013.”