Report: 60% of U.K. Homes Have SVOD — Driven by Netflix

New data from Broadcasters’ Audience Research Board found that 60% of U.K. households (17 million) now have subscription VOD service through September. That’s up from 3 million households in the previous-year period.

Notably, Netflix dominates among those homes with 14.8 million subscriptions, just behind Brazil’s 15+ million subs. By comparison, Disney+, which launched in the U.K. in March, has about 3.4 million subs.

Meanwhile, Amazon Prime Video, which acquired U.K.’s LoveFilm in 2011 to enter the by-mail DVD movie rental business, has 9.5 million subs. Amazon morphed streaming service LoveFilm Instant into Amazon Prime Instant Video — a precursor to Prime Video.

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“It’s no surprise to see these [SVOD services] growing strongly as people have been forced to spend more time at home this year,” BARB CEO Justin Sampson said in a statement

Sampson said the organization has been able to track SVOD data through the installation of meters on WiFi routers in its panel of monitored homes.

“Preliminary data show aggregate viewing levels to SVOD and video-sharing platforms, while we plan to augment these with SVOD content ratings in 2021,” Sampson said.

 

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