May 18, 2021
The nation’s top multichannel video providers may be losing subscribers to over-the-top video distribution, but the same providers are also the top ISPs — delivering the broadband required to stream Netflix, Disney+ and Amazon Prime Video into homes.
New data from Leichtman Research found that the largest cable and telecom providers in the U.S. — representing about 96% of the market — acquired more than 1 million net broadband subscribers in 1Q 2021 — down 13% from a gain of about 1.17 million subs in 1Q 2020.
The broadband providers now account for about 107 million subs, with cable companies having about 73.7 million broadband subs, telecoms having about 33.3 million subscribers.
The top cable companies added about 935,000 subs in 1Q 2021 — 76% of the net additions for the top cable companies in 1Q 2020. Telecoms added about 85,000 total broadband subs in 1Q 2021 — compared with a net loss of about 60,000 subs in 1Q 2020
Net broadband losses among non-fiber telecom subs were more than offset by gains of more than 400,000 net fiber subs, bringing the number of telecom fiber broadband subs to about 14.6 million.
“This broadband growth marked the fourth time in the past five quarters that there were more than one million net broadband additions in the U.S.,” analyst Bruce Leichtman said in a statement. “Over the past year, there were about 4.66 million net broadband adds, compared to about 2.76 million net broadband adds over the prior year.”
|Broadband Providers||Subscribers at end of 1Q 2021||Net Adds in 1Q 2021|
|WOW (Wide Open West)||823,800||10,000|
|Total Top Cable||73.7 million||936,983|
|Wireline Phone Companies|
|Total Top Telco||33.3 million||83,924|
|Total Top Broadband||107 million||1.02 million|