October 27, 2020
Sacha Baron Cohen’s controversial sequel comedy Borat Subsequent Moviefilm was streamed by 1.6 million U.S. households on Amazon Prime Video during its opening weekend (Thursday, Oct. 22, through Sunday, Oct. 25), according to new data estimates from Samba TV.
The data metrics company said the sequel to the 2006 film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan drew more viewers than the Disney+ Labor Day weekend release of Mulan, which pulled in 1.12 million household streams. That movie cost Disney+ subs $29.99 to activate early on the service.
Amazon’s decision to release the movie one day early, on the same day of the final presidential debate, didn’t seem to give it that great of a boost: Only 45,000 households streamed Borat 2 on Oct. 22, compared with 240 million households that watched the final Trump-Biden debate live, according to Samba.
The company found that nearly half of the households (48%) that watched Borat 2 did so on Friday night. Households with 25-44-year-olds were the only age bracket to over-index, by 4%. Households with males over-indexed by 4%. Asian households over-indexed more than any other ethnicity, up 13%.