December 21, 2020
The season two final episode of “The Mandalorian” on Disney+ was streamed by 1.1 million U.S. households on Dec. 18, according to new data from Samba TV.
That was the largest premiere-day viewership of any episode this season, drawing 100,000 more households than the previous high, which was episode six on Dec. 4. To date, 3 million U.S. households have watched at least five minutes of at least one episode of the “Star Wars” spinoff show this season.
“The Mandalorian” is unique among streaming programs in that Disney+ rolls out episodes each Friday, rather than a single-day drop of all episodes like Netflix. And following Disney’s investor day announcement and the special end-credits in this last episode, fans of “The Mandalorian” are aware of several spinoffs coming to Disney+.
Samba TV’s research also found that more affluent households and households with white viewers over-indexed (+9%) for the season two finale, with respect to the country overall. And of the top 25 designated market areas (DMAs), Portland (+56%), Seattle (+44%), and Cleveland (+43%) over-indexed the most compared to the U.S. overall.