June 16, 2020
Cineworld, parent company of Regal, has announced the reopening of its theaters starting July 10.
“Regal will take all the necessary measures to keep customers and its team safe,” read a company press release. “Among other things, the seats in the auditoriums will be limited to allow social distancing, along with increased sanitization and cleaning.”
The phased reopening will consist of a majority of the circuit opening on July 10 with the remainder of theaters open on July 24. Consumers can view opening plans on the mobile app or online at REGmovies.com.
“Research shows how much people miss the cinemas. We are thrilled to be back,” said Mooky Greidinger, Cineworld CEO, in a statement. “With the great movies ahead including Mulan, Tenet, A Quiet Place Part II, Wonder Woman 1984, No Time to Die, Black Widow, Soul, Top Gun: Maverick and many more, we at Regal are committed as always to be the best place to watch a movie.”
Regal will offer a wide selection of classic movies based on feedback from moviegoers and studio partners, according to the release. The movies will be available at a discounted price of $5 for adults and $3 for children. In anticipation of the opening, guests who purchase $50 in Regal eCards June 19 through June 25, will receive a free $15 concessions promo eCard.
Through research conducted with members of the Regal Crown Club, an overwhelming 66% of the customers responded they were ready to come back without hesitation, according to the press release.
Reopening plans include a range of new health and safety measures based on guidelines provided from the CDC and other public health organizations, according to the press release. Regal will also provide new contactless payment options and innovative sanitizing methods including:
- Contactless payment. Along with the ability to purchase tickets in advance on the Regal mobile app, guests will now have the ability to purchase concession items from the app.
- Ultra Low Volume (ULV) Foggers. Employees will sanitize every auditorium and seat after each movie using new electrostatic fogger equipment. This form of deep sanitization is highly effective in disinfecting all materials with a non-toxic formula that is fast drying, according to the press release.
Along with the above procedures, each theater will sanitize high-contact points on an increased schedule and use floor markers throughout the building to assist with social distancing.