May 14, 2021
On the heels of its theatrical distribution deal with Universal Pictures, Cineworld, corporate parent of No. 2 exhibitor Regal, reportedly has ironed out an agreement with the Walt Disney Co. That would be Cineworld’s third distribution deal in the COVID-19 era when including a previous agreement with Warner Bros. Pictures.
The Disney deal is expected to mirror Universal’s, which affords the studio expedited access to direct-to-consumer distribution, i.e. premium VOD, depending on a film’s box office. If a movie generates $50 million or less in ticket sales, the studio has the right to release it digitally within 17 days of theatrical debut. If the box office exceeds $50 million, the exhibitor’s window expands to 31 days — 45 days in the United Kingdom.
While Disney’s upcoming movies Cruella, Luca, Black Widow and Jungle Cruise all have either hybrid Premier Access/theatrical or Disney+ distribution, the media giant is debuting 20th Century Studios’ Free Guy and Marvel Studios’ action-adventure Shang-Chi and the Legend of the Ten Rings with 45-day exclusive windows on Aug. 13 and Sept. 3, respectively.