July 29, 2019
As expected, Regal Cinemas July 28 unveiled a branded subscription plan — Regal Unlimited — exclusively available as a mobile app and starting at $18 a month.
Consumers can choose from three different plans based on theater location with the aforementioned Regal Unlimited plan available at more than 200 theaters.
The upgraded Regal Unlimited Plus plan ($21) is valid at more than 400 theaters, while the Regal Unlimited All Access pass ($23.50 per month) is good nationwide.
While the pricing is comparable to AMC Theatres Stubs A-List plans ($21.95 to $23.95), Regal’s service does not limit subs to three screenings weekly as does AMC.
The new service comes as ticket subscription pioneer MoviePass has suspended service indefinitely as it grapples with a business model that is not aligned with an exhibitor and thus hemorrhages money.
Regal subscribers can watch as many standard format movies as they want. There are no blackout dates, and advance tickets can be acquired as soon as they go on sale.
For special formats, subs can upgrade their ticket to VIP, ScreenX, 4DX, Imax, RPX and 3D, by paying the usual standard upcharge.
Moviegoers who sign up for Regal Unlimited will be automatically enrolled in the Regal Crown Club program. Through the Regal Crown Club, members accumulate credits at the box office and concession stand to earn rewards, including free popcorn, soft drinks, movies and merchandise.
“This is the [subscription] program moviegoers have been craving,” Ken Thewes, chief marketing officer at Regal, said in a statement.
Regal Unlimited subs get a 10% concessions discount on all food and non-alcoholic beverages — as well as a free large popcorn and large drink on their birthday.
Along with all the Crown Club benefits, subs earn credits for every dollar spent, including the opportunity to attend advance screenings.
“Regal Unlimited is the best value option for movie fans,” said Kelly Hawkins, VP of loyalty at Regal.