Reese Witherspoon Launching SVOD Channel on DirecTV Now

Oscar-winning actress Reese Witherspoon is joining the over-the-top video universe.

Witherspoon’s Hello Sunshine production company is bowing two reality-based series on a branded channel via AT&T’s DirecTV Now OTT platform and the telecom’s old-school U-verse pay-TV channel.

The Hello Sunshine channel is available for $10 monthly for three months, after which it jumps to $35 a month.

Beginning July 17, “Shine On with Reese,” follows the “Big Little Lies” star as she interviews successful women, including Dolly Parton, Ava DuVernay, Pink, poet Cleo Wade, Sprinkles founder Candace Nelson and Spanx founder Sara Blakely, author/activist Glennon Doyle and World Cup soccer star Abby Wamback, among others.

“Shine On’ is about experiencing with Reese the stories of exceptional artists, entrepreneurs and leaders who happen to be women, and reveals how their personal journeys are unique yet relatable,” Charlotte Koh, head of digital media and programming at Hello Sunshine, said in a statement. “It epitomizes our goal of telling unexpected stories from interesting women’s perspectives.”

The second series – “Master the Mess” – about dealing with household clutter and hoarding, begins streaming/airing Sept. 4.

Decluttering gurus Clea Shearer and Joanna Teplin are The Home Edit, a Nashville-based business that blends comedy with organization. The Home Edit team tackle the pantries, closets, bathrooms and laundry rooms of overwhelmed families.

“Providing an empowering platform for diverse voices is a priority for us,” said Valerie Vargas, SVP advertising and creative services at AT&T. “Our work with Hello Sunshine gives stories about women the spotlight they deserve, which inspires our viewers and drives authentic conversation.”

Viewers can go to att.com/hellosunshine for a sneak peek at the first episode.

 

 

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