Redbox Ups Q4 Usage, Tops iTunes, Google, YouTube, Vudu

The percentage of consumers renting or purchasing movies from Redbox increased in the fourth quarter 2017 from Q3, according to new data from TiVo.

In a survey of 3,000 respondents, TiVo found that 12.5% of respondents used Redbox in Q4 compared to about 10% in Q3. The percentage trailed only Amazon (17.9%), which was up 3.3% from Q3.

Redbox usage topped iTunes (7.9%), Google Play (7.2%), YouTube Movies (4.8%), Vudu (3.7%), CinemaNow (2.2%), Flixster (1.5%) and other (1.4%).

TiVo found that 37.3% of all respondents purchased from pay- per-rental or TVOD services, an increase of 4.6% from Q3. Another 38.5% with pay-TV service are cord-cheaters (those who have pay-TV service and also use a TVOD service), an increase of 5.8%.

The report found that 34.3% of cord-cheaters use both TVOD and SVOD services in addition to their cable/ satellite service, a category that increased 5.2%.

Specifically, 79.6% of respondents spend money on a TVOD rental monthly, an increase of 3.1% from Q3; up 6.7% from the previous-year period and up 11.2% from two years ago.

More than 32% spends $3 to $8 monthly, while 13.3% spends $9 to $11 per month, and this group increased slightly quarter-0ver-quarter; up 4% y/y and up 5.8% over two years.

Finally, of the 37.3% of respondents who use TVOD services, 79% watch content on a weekly basis, an increase of 8.7% y/y and 11.8% over two years.

One thought on “Redbox Ups Q4 Usage, Tops iTunes, Google, YouTube, Vudu”

  1. I for one like my DVD’s in hand. But I still don’t see how RedBox is making it?
    With all the online set ups going. I have used the Box to check Movies out. To see if they are worth
    buying. But I don’t care for the 24 Hr bit they have.
    Now if you are going out everyday. Fine. But what if you only go out a few times a week?
    They should get a online deal going again. Like they had a one time.
    But then again. It’s all about Money.. The last time they did that it tanked…

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