Redbox Taps TiVo for Recommendation Engine

Redbox has engaged TiVo Corp.’s Personalized Content Discovery platform, including search, recommendations and insights, to engage new customers, increase retention and enhance loyalty across Redbox.com, Redbox On Demand and physical boxes nationwide, according to TiVo.

Redbox has more than 41,500 kiosks nationwide renting movie discs and games and a transactional VOD service Redbox On Demand.

“TiVo’s platform enables more tailored recommendations to connect Redbox consumers with the content they love, across viewing devices,” according to the TiVo press release.

Redbox will also enable TiVo’s Video and Video Game Metadata, including access to TiVo’s library of enhanced entertainment metadata and high-resolution imagery, to further personalize content discovery, according to the release.

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“We are excited that Redbox has selected our technology to give their customers a highly personalized, feature-rich entertainment experience they can enjoy across all of their devices,” said Walt Horstman, SVP and GM, advanced media and advertising, TiVo. “Redbox is fully utilizing our Personalized Content Discovery platform and showcasing how it can be used in many non-linear environments, including redbox.com, their mobile apps, and physical boxes throughout the country.”

“With TiVo’s Personalized Content Discovery platform, we are able to offer our consumers a more engaging and relevant entertainment experience across multiple devices,” said Ash Eldifrawi, chief marketing and customer experience officer at Redbox. “We’re gaining a more holistic view of all of our audience metrics, helping us align our data and insights across all devices and platforms, ultimately allowing us to grow our business.”

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