Redbox, Sony Pictures Extended Disc, Digital Distribution Pact

Redbox and Sony Pictures Home Entertainment (SPHE) on Jan. 7 announced a new multi-year distribution deal that continues to make SPHE DVD and Blu-ray Disc titles available at Redbox kiosks on the day they are released.

Additionally, as part of the deal SPHE titles will also be available on Redbox On Demand, the company’s year-old digital retailer that allows consumers to buy and stream movies and other content over the Internet. Redbox  On Demand is considered to be one of the big eight digital retailers.

“Sony Pictures Home Entertainment continues to be a great partner in making their content accessible to Redbox consumers no matter how they want to watch it,” said Galen Smith, CEO of Redbox.  “We’re excited about their 2019 content slate and look forward to making it available at our kiosks and through Redbox On Demand.”

“Redbox continues to be an important distribution partner for our content,” said Jason Spivak, EVP of distribution at SPHE. “At Sony Pictures Home Entertainment, we are committed to satisfying all the ways audiences engage with entertainment, and our deal with Redbox is an important part of our efforts to provide a wide range of options for our consumers.”

The new deal goes into effect with SPHE’s latest and upcoming home entertainment releases, including Goosebumps 2Spider-Man: Into the Spider-Verse, and Holmes & Watson.

Redbox has distribution deals in place with all major studios except Walt Disney. The company has always stocked DVDs and Blu-ray Discs from Sony Pictures and Paramount Pictures as soon as they are released, but 20th Century Fox, Universal Pictures and Warner Bros. used to hold back releases from Redbox for as long as a month because the studios feared rentals would cannibalize sales, particularly since Redbox kiosks are often situated outside big retail stores like Walmart. Universal even sued Redbox over renting its discs.

Over the last year, however, Redbox has negotiated new distribution deals with these studios that have either reduced the holdbacks to one week or eliminated them entirely.

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