Redbox Partners With SpotX on Ad Platform

Advertising platform SpotX Feb. 23 announced a partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.

“As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, we partnered with SpotX to support the launch of Redbox’s Live Free TV and Free on Demand because they have valuable insights and expertise in driving programmatic demand and can help us efficiently maximize our platform’s capabilities,” Terrence Coles, senior director of Redbox Media Network, said in a statement.

Redbox’s free streaming platform delivers thousands of hours of curated movies and TV programming.

Redbox Free Live TV has nearly 100 channels of entertainment and Redbox Free On Demand (AVOD), an ad-supported streaming destination featuring hundreds of titles with more added weekly.

The partnership with SpotX opens up new opportunities for media buyers to place their ad campaigns around Redbox’s Free Live TV and AVOD premium inventory, according to a company release. The SpotX platform will power Redbox’s data-driven sales strategy for programmatic campaigns while SpotX’s global Demand Facilitation Team will work to connect media buyers with premium inventory that runs across the SpotX platform, offering brand-safe supply in both open and private marketplaces as well as access to exclusive video inventory.

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Redbox is one of the first customers to utilize Total Connect+, a new capability SpotX has brought to market powered by joint efforts between SpringServe and SpotX. Total Connect+ unifies direct and programmatic demand into a holistic ad decisioning process, helping media owners take more control over their video advertising businesses, according to a company press release.

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“As one of America’s leading destinations for new release movies and entertainment, we’re excited to partner with Redbox as they build out an ad-supported streaming platform,” Ryan Kenney, VP of platform at SpotX, said in a statement. “Advertisers are always looking for ways to reach engaged audiences in premium, brand-safe environments. Redbox’s Live Free TV and Free on Demand Services deliver just that.”

Redbox Free Live TV is available via Redbox.com, Roku, XBox One, iOS and Android devices, as well as Android TV, VIZIO Smart TVs, LG TVs and Chromecast.

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